Afterthoughts - News

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SAFE HANDS IN POST LOCKDOWN TV DEBUT

One of the UK’s first post-lockdown TV commercials airs this week when funeral planning company Safe Hands makes its TV debut. The commercial features actress Suzanne Sinclair of Holby City and Casualty fame with voice over from Downton Abbey star Lesley Nicol who plays the cook Beryl Patmore. The 60 and 30 second slots were […]

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PSYCHOLOGIST’S VIEWS ON TALKING ABOUT DEATH

Safe Hands has been working with leading psychologist Dr David Lewis to better understand our attitudes towards death and, more specifically, why we are so reluctant to talk about it. In this video clip he tells Mark Dolan from Talk Radio that an open and frank discussion about death with your friends and family can […]

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THE TABOO AROUND DISCUSSING DEATH IS LIFTING SAYS SAFE HANDS SURVEY

The coronavirus pandemic has heightened the sense of our own mortality with more people than ever thinking the unthinkable. According to research by the funeral planning company Safe Hands, 30% of us are thinking more about our health and mortality. Indeed, Google searches for the word “funeral” spiked in March with more than 60,000 searches […]

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DYING TO BE HEARD

It’s Dying Matters Awareness week and this year the theme is ‘Dying To Be Heard’ – a focus on how people respond when someone wants to discuss death, or grief, their Will or their funeral plans. These have always been difficult conversations, but – by putting the spotlight on end-of-life planning as a natural part […]

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SAFE HANDS LAUNCH MAJOR MARKETING CAMPAIGN TO STIMULATE SALES

Agents selling Safe Hands funeral plans are set to benefit from a £1 million marketing campaign designed to encourage more people to take out a funeral plan. The firm, which was recently acquired by a private investment company, is taking ads in national press, radio and TV as well as conducting a full scale online […]